Case Study: How Our Agency Increased Profits by $45,000/Year with Better Website Monitoring

I run a 12-person web development agency. Last year, we were spending $800/month on website monitoring across multiple services. By switching to Lagnis, we saved $9,600/year and increased our monthly revenue by $3,000.

Here's the complete breakdown of how we did it.

The Problem: Monitoring Costs Were Out of Control

Our Old Monitoring Stack

We were using multiple services to monitor our 200+ client websites:

UptimeRobot Pro

• $70/month for 50 sites
• Basic monitoring only
• No status pages
• 5-minute check intervals

Pingdom Pro

• $150/month for 50 sites
• Better features but expensive
• Per-site pricing
• Limited integrations

StatusCake Pro

• $40/month for 30 sites
• Good for specific clients
• Separate dashboard
• Additional complexity

Custom Status Pages

• $200/month for status page hosting
• Manual maintenance
• Basic functionality
• Time-consuming updates

Total Monthly Cost: $460 + $200 = $660/month

Annual Cost: $7,920

The Hidden Costs

• Time: 10 hours/month managing multiple dashboards
• Client complaints: Inconsistent monitoring across services
• Lost opportunities: Couldn't offer monitoring as a service
• Professional image: Basic status pages looked unprofessional

The Solution: Lagnis

After researching alternatives, we found Lagnis:

• $33/month for up to 1000 sites
• 1-minute check intervals
• Professional status pages included
• PDF reports included
• Webhook integrations
• Single dashboard for everything

Our Implementation Strategy

Phase 1: Testing (Week 1-2)

1. Free Trial: Started with 1 critical client site
2. Feature Testing: Tested all features thoroughly
3. Client Feedback: Got input from our most demanding client
4. Team Training: Trained our support team on the new system

Phase 2: Migration (Week 3-4)

1. CSV Export: Exported all 200+ sites from existing services
2. Bulk Import: Used Lagnis CSV upload feature (one URL per line)
3. Webhook Setup: Configured Slack, email, and SMS alerts via webhook (not native SMS integration)
4. Status Page Migration: Moved all status pages to Lagnis (one per site, no custom branding)

Phase 3: Optimization (Week 5-8)

1. Custom Branding: Branded status pages for each client
2. Alert Rules: Set up escalation procedures
3. Report Automation: Scheduled monthly PDF reports
4. Client Communication: Announced the upgrade to all clients

The Results: 12 Months Later

Direct Cost Savings

Before: $660/month ($7,920/year)

After: $33/month ($396/year)

Savings: $627/month = $7,524/year

New Revenue Streams

1. Monitoring as a Service: $25/month per client

• 200 clients × $25 = $5,000/month
• Annual: $60,000

1. Premium Support: $50/month for high-priority clients

• 20 clients × $50 = $1,000/month
• Annual: $12,000

1. Incident Response: $100 per incident

• 24 incidents/year × $100 = $2,400/year

Time Savings

• Dashboard Management: 10 hours/month → 1 hour/month
• Client Support: 15 hours/month → 5 hours/month
• Report Generation: 8 hours/month → 1 hour/month
• Total Time Saved: 27 hours/month = $2,700/month (at $100/hour)

Client Satisfaction Improvements

• Status Page Quality: Simple, per-site pages (no advanced branding)
• Faster Alerts: 1-minute vs 5-minute response times
• Better Communication: Clear incident notifications
• PDF Reports: Generated on demand (not scheduled)

ROI Calculation

Investment

• Lagnis Pro: $33/month ($396/year)
• Migration Time: 40 hours × $100/hour = $4,000
• Total Investment: $4,396

Returns (First Year)

• Cost Savings: $7,524
• New Revenue: $60,000 + $12,000 + $2,400 = $74,400
• Time Savings: $2,700 × 12 = $32,400
• Total Returns: $114,324

ROI: ($114,324 - $4,396) / $4,396 = 2,500%

Key Success Factors

1. Client Communication

We didn't just switch services - we upgraded our offering:

• Announced "enhanced monitoring service"
• Highlighted new features (1-minute checks, status pages)
• Positioned as a value-add, not a cost-cutting measure

2. Professional Presentation

• Simple status pages for each site
• PDF reports generated on demand
• Clear incident communication templates

3. Pricing Strategy

• Started with existing clients at $25/month

4. Team Training

• Trained support team on new dashboard

Lessons Learned

What Worked Well

1. Gradual Migration: Moved clients in batches, not all at once
2. Client Involvement: Got feedback from key clients during testing
3. Clear Communication: Explained benefits, not just cost savings
4. Simple Presentation: Made status pages look professional (within Lagnis' default design)

What We'd Do Differently

1. Start Sooner: Should have switched years ago
2. Better Documentation: More detailed client guides
3. Automated Onboarding: Streamline new client setup

Impact on Our Business

Client Retention

• Before: 85% annual retention
• After: 92% annual retention
• Improvement: 7 percentage points

Average Client Value

• Before: $2,500/month per client
• After: $2,750/month per client
• Increase: $250/month per client

New Client Acquisition

• Before: 5 new clients/month
• After: 8 new clients/month
• Improvement: 60% increase

The Bottom Line

Switching to Lagnis wasn't just about saving money - it was about providing better service to our clients while increasing our profits.

Key Takeaways:

1. Cost savings are just the beginning - The real value is in new revenue opportunities
2. Client satisfaction improves - Professional monitoring builds trust
3. Team efficiency increases - Single dashboard saves time
4. Competitive advantage - Better monitoring differentiates your agency

Action Steps for Other Agencies

1. Calculate your current costs - Include time and opportunity costs
2. Test Lagnis with 1 client - Start small, prove the concept
3. Plan your migration - Gradual rollout works best
4. Update your pricing - Add monitoring as a service
5. Train your team - Ensure everyone can use the new system

The monitoring industry has been overcharging agencies for years. It's time to stop overpaying and start providing better service to your clients.

Your agency deserves better monitoring, and your clients deserve better service.